KEY BENEFIT: This widely used industry casebook offers the leading "real-world" survey of contemporary American industries. Providing a sound new treatment of the role of public policy in a free enterprise economy, the book illustrates the broadest possible range of American market structures through a series of carefully chosen and well-developed case studies of specific industries, all written by leading authorities in their field. KEY TOPICS: Featured industries include accounting/auditing, agriculture, petroleum, automobiles, cigarettes, beer, commercial banking, music recording, health care; airlines; telecommunications; and college sports. MARKET: For individuals interested in industrial organization, public policy toward business, trade regulation, and regulation of industry.