2D: Visual Basics for Designers features a concept-based approach exploring the fundamental elements, principles, and applications of two-dimensional design for print and new media. This striking new book covers 2D applications in a variety of fields - from graphic design and advertising design to environmental design and illustration. Building a strong foundation in two dimensional design, 2D: Visual Basics for Designers not only provides readers with essential content; it teaches the conceptual and analytical skills designers must have to think visually, critically and creatively.