MBA students are chronically risk-averse. Their risk aversion prevents them from seeking and living a life of meaning and purpose. This book redefines the meaning of risk, and/or asks business students to look at risk in a new way. It shows students that the choices they think of as "safe" (e.g. lucrative jobs that fulfill no personal aspirations aside from financial gain, deferring service to others until retirement, etc.) are actually quite risky, since they typically lead us to sell our souls. A consciousness-raising book rather than a how-to, Albion helps MBA students give themselves "permission" to be who they really want to be. It helps readers develop the will to create a meaningful life.