Author Menu

Agricultural and Food Marketing in Developing Countries : Selected Readings
Editor: John Abbott


Marketing is defined as the business activities associated with the flow of goods and services from production to consumption. The marketing of agricultural products begins on the farm, with the planning of production, and is completed with the sale of food or other goods to consumers or manufacturers. Agricultural marketing also includes the supply to farmers of fertilizers and seeds as inputs for production. Overall, marketing is an essential component of successful agriculture but its importance is often underestimated, especially in developing countries. This book brings together the most significant writings on agricultural and food marketing as related to development over the last 40 years. The editor has selected key sections of significant books and papers, grouped them by their overall theme, and provided introductory commentaries. The book is intended for students of food and agricultural marketing in the developing countries and will also interest professionals in this subject area.

Editions (1 of 1)

Agricultural and Food Marketing in Developing Countries: Selected Readings (Cabi)
Agricultural and Food Marketing in Developing Countries: Selected Readings (Cabi)
Editor: John Abbott
Paperback
5/1/1993
CABI
ISBN10 : 0851988040
ISBN13 : 9780851988047

Reader Reviews

Login to review this book.
 

Author Community

Authors - Watch our Video

(C) Copyright 2010 FiledBy, Inc. All Rights Reserved.