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Donald J. Bowersox
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Strategic Marketing Channel Management
Author:
Donald J. Bowersox
,
M. Bixby-Cooper
Editions
(1 of 1)
Strategic Marketing Channel Management (Mcgraw Hill Series in Marketing)
Author:
M. Bixby-Cooper
,
Donald J. Bowersox
Hardcover
1992
McGraw-Hill Companies
ISBN10 : 0070067570
ISBN13 : 9780070067578
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