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David A. Aaker
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Records 1 - 20 of 34
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Books
(20 of 34)
Marketing Research
1983
Author:
David A. Aaker
,
George S. Day
Subject:
Business & Economics / Marketing / Research
Strategic Market Management
1994
Author:
David A. Aaker
Subject:
Business & Economics / Accounting
Subject:
Business & Economics / Marketing
Advertising Management
1975
Author:
David A. Aaker
,
John G. Myers
Subject:
Business & Economics / Advertising & Promotion
Developing Business Strategies
1984
Author:
David A. Aaker
Subject:
Business & Economics / Marketing
Subject:
Business & Economics / Strategic Planning
Brand Relevance: Making Competitors Irrelevant
2011
Author:
David A. Aaker
Subject:
Business & Economics / Marketing
Brand Leadership : Building Assets in an Information Economy
2000
Author:
David A. Aaker
,
Erich Joachimsthaler
Subject:
Business & Economics / Industrial Management
Subject:
Business & Economics / Production & Operations Management
Subject:
Reference / Consumer Guides
Strategic Marketing Management
1984
Author:
David A. Aaker
Subject:
Business & Economics / General
Subject:
Business & Economics / Marketing
Subject:
Business & Economics / Marketing / Research
Consumerism : Search for the Consumer Interest
1974
Author:
David A. Aaker
,
George Sutherland Day
Subject:
Reference / Consumer Guides
Essentials of Marketing Research
1998
Author:
David A. Aaker
,
George S. Day
,
V. Kumar
Subject:
Business & Economics / Marketing / Research
Subject:
Business & Economics / Sales & Selling
Brand Equity and Advertising : Advertising's Role in Building Strong Brands
1993
Editor:
David A. Aaker
,
Alexander Biel
Subject:
Business & Economics / Advertising & Promotion
Subject:
Reference / Consumer Guides
Managing Brand Equity : Capitalizing on the Value of a Brand Name
1991
Author:
David A. Aaker
Subject:
Law / Property
Subject:
Reference / Consumer Guides
Consumerism
1971
Author:
David A. Aaker
Subject:
Business & Economics / Consumer Behavior
Marketing Research : Private and Public Sector Decisions
Author:
David A. Aaker
,
George S. Day
Subject:
Business & Economics / Marketing / Research
Strategic Market Management : Global Perspectives
2010
Author:
Damien McLoughlin
,
David A. Aaker
Subject:
Business & Economics / Strategic Planning
Essentials of Marketing Research, 2nd Edition with SPSS 17. 0
2009
Author:
V. Kumar
,
David A. Aaker
,
George S. Day
Spanning Silos : The New CMO Imperative
2008
Author:
David A. Aaker
Subject:
Business & Economics / Marketing
Essentials of Marketing Research, 2nd Edition with SPSS 13.0 Set
2005
Author:
David A. Aaker
,
George S. Day
,
V. Kumar
Subject:
Business & Economics / Sales & Selling
Marketing Research with SPSS 13. 0
2004
Author:
David A. Aaker
Subject:
Business & Economics / Marketing / Research
Strategic Marketing Management : With Valuation
1999
Author:
David A. Aaker
Subject:
Business & Economics / Marketing
Strategic Marketing Management and Marketing Plan Set
1998
Author:
David A. Aaker
Subject:
Business & Economics / Marketing
Records 1 - 20 of 34
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