Susan Gunelius
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Books

Blogging All-in-One For Dummies
2010
Blogging All-in-One for Dummies will include 8 books and will cut through the clutter and make sense of the facts related to blogging. It will include all the information a person who is considering starting a blog (or has just joined the blogosphere) needs to be an active and welcome member to the blogging community. Readers will discover the various software and tools available to bloggers to help them get the most of their blogging experiences, which apply to all blogging applications. They w....[more]
Google Blogger For Dummies
2008
Are you bemused by blogs? Eager to become a blogger? Google Blogger For Dummies can help you start blogging sooner than you think. More than 14 million people are promoting a business, connecting with family and friends, and sharing opinions with Google Blogger. This book helps you start a Blogger account, create content, build an audience, make money from your blog, and more, all without learning to program. You’ll be able to: Learn the parts of a blog, what Blogger does, and how to cho....[more]
Kick-Ass Copywriting in 10 Easy Steps : Build the Buzz and Sell the Sizzle
2008
"You don't need a professional ad agency or copywriter to create kick-ass marketing copy. This hands-on guide takes you step by step and shows you how to create marketing messages that capture attention and boost profits."--BOOK JACKET.
Harry Potter : The Story of a Global Business Phenomenon
2008
The Harry Potter books are some of the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been and is the perfect case study for academics, professionals and students alike.
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