Russell H. Granger
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Books

The 7 Triggers to Yes : The New Science Behind Influencing People's Decisions
2007
Introducing 7 scientifically proven ways to increase your powers of persuasion... Everybody knows that the best way to persuade people to reach the "Yes" response is by using logic and reason, right? Wrong. According to the latest research in neuroscience, most people respond to emotional cues rather than rational ones. Instead of using facts and figures to persuade, you should be tapping into the brain's internal triggers for making decisions. With the new technology of realtime brain imaging, ....[more]
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