Rodney J. Moore is an author, ghostwriter and writing coach with extensive media experience. He is a former university writing instructor with an M. A. in Journalism. As founder of Rod Writes, his copywriting and consulting business, he has written about and conducted research on branding for nearly 20 years. His first book, Design Secrets: Layout (Rockport), was published in 2004. He is currently working on several book projects and his first e-book should be available soon at www.rodneyjmoore.com.