Great visual communication is easy to recognize, but hard to achieve. Robin Landa makes this process easier for designers, defining visual communication and how it can generate design ideas with bold graphic impact. Readers will find more than 250 full color images illustrating the techniques and exercises included, giving them ample inspiration to do some creative visual thinking of their own. They'll also find 16 different creative approaches, 45 visual thinking exercises and interviews with top designers who share their secrets for applying creative visual thinking to real-world projects.