1996
| Cutting-edge concepts, a beautifully illustrated text, and a dazzling array of award-winning design make the third edition of this standout best-seller one of the most highly acclaimed design texts in the world. Graphic Design Solutions continues to provide a clear and comprehensive introduction to graphic design and advertising design, with step-by-step visual solutions that readers can apply with confidence to their own design and advertising projects. A highly illustrative, straightforward as....[more] |
2006
| 2D: Visual Basics for Designers features a concept-based approach exploring the fundamental elements, principles, and applications of two-dimensional design for print and new media. This striking new book covers 2D applications in a variety of fields - from graphic design and advertising design to environmental design and illustration. Building a strong foundation in two dimensional design, 2D: Visual Basics for Designers not only provides readers with essential content; it teaches the conceptua....[more] |
2005
| In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive coverage of the key brand applications of graphic design and advertising. Readers gain valuable insight i....[more] |
2003
| A complete guide to the process behind effective advertising design Advertising by Design is a brilliantly accessible approach to the creative process behind effective, memorable advertising. This full-color text provides a highly illustrative, behind-the-scenes look at developing successful ads for a variety of media-including print, television, online, and guerrilla advertisements-empowering students to find creative solutions. Advertising by Design encourages students to push past the obvious....[more] |
2002
| Great visual communication is easy to recognize, but hard to achieve. Robin Landa makes this process easier for designers, defining visual communication and how it can generate design ideas with bold graphic impact. Readers will find more than 250 full color images illustrating the techniques and exercises included, giving them ample inspiration to do some creative visual thinking of their own. They'll also find 16 different creative approaches, 45 visual thinking exercises and interviews with t....[more] |
2000
| CREATIVE JOLT INSPIRATIONS is a visual idea sourcebook -- pure stimulation for the creative mind, featuring hundreds of visual idea starters to inspire creativity. Many designers keep scrapbooks close at hand to inspire them when they're stuck. This book is for those who don't have the time to compile one on their own, or for the designer who wants a head start on developing his or her personal idea file. |
2000
| This one-of-a-kind workbook for graphic designers, which may be used independently or in conjunction with Graphic Design Solutions, 2E by Robin Landa, will stimulate your imagination and enable you to flex your creative design muscles. The exercises in this workbook expand upon graphic design applications and each exercise presents a creative problem intended to stimulate visual thinking, encourage sketching and ideas, and, most importantly, prompt you to try new approaches. |
2000
| Designers agree that the most difficult aspect of brainstorming a solution to any particular problem is departing from their usual way of solving things. This easy-to-use handbook explores 17 ingenious approaches to overcoming these creative stumbling blocks. Readers will discover how to increase their creative potential and produce original, intelligent, on-target designs. They'll also learn to find inspiration from unexpected sources quickly and easily. |
1998
| Great visual communication is easy to recognize, but hard to achieve. Robin Landa makes this process easier for designers, defining visual communication and how it can generate design ideas with bold graphic impact. |
| Advertising by Design: Generating and Designing Creative Ideas Across Media
Product Description
Specifically geared toward designers and design students, this book provides a detailed, illustrated, view of the development process behind great advertising. Topics covered include advertising ethics and the history of the profession to design composition and copywriting. Advertising by Design, Second Edition addresses all of the key advertising applications: print, television, ambient, social....[more] |
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