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Author Menu
2002
| The Internet has not only changed the sheer vastness of services and products available to consumers, but it’s significantly changed the way businesses communicate with their buyers. The good news is that new technology makes it easier for businesses to get the right product to the right customer at the right time - and at a fraction of the cost. Completely updated and revised, this book uses the expertise of today’s top media gurus to show you how to get the word out about your product or busin....[more] |
2010
| Because the battle begins before a book even hits the selves, an author needs every weapon to get ahead of the competition. Guerrilla Marketing for Writers is packed with proven insights and advice, it details 100 "Classified secrets" that will help authors sell their work before and after it's published. This life range of weapons-practical low-cost and no-cost marketing techniques-will help authors design a powerful strategy for strengthening their proposals, promoting their books, and maximiz....[more] |
2008
| Turn Your Idea Into A Bestseller! From the PR expertise of Rick Frishman, the publishing acumen of Robyn Spizman and contributions from the biggest names in publishing comes Author 101 "Live" - your audio crash course to getting published! Hear first-hand from the biggest agents, authors, editors, and PR and marketing professionals as they share their experience and know-how to reveal just what it takes to turn a good idea into a recognized - and profitable - bestseller! |
2007
| When it comes to book publicity, the most respected expert in America is Rick Frishman, the president of Planned Television Arts in New York, the oldest and largest book publicity firm in America today. He works with many top editors, agents and publishers, including Simon and Schuster, Random House, Harper Collins, Pocket Books, Penguin Putnam, Morgan James and Hyperion Books. Some of the authors he has worked with include Bill Moyers, Stephen King, Caroline Kennedy, Howard Stern, President Jim....[more] |
2006
| A collection of management truths collected from the authors' business dealings with top names in sports, business, and politics. |
2006
| They say everyone has a book in them-and this insider's guide to nonfiction publishing helps you write and sell that book. The fourth book in the successful Author 101 series, Author 101: Bestselling Nonfiction is all you need to get on track-and writing. Rick Frishman and Robyn Freedman Spizman are back with a whole new array of experts, examples, and anecdotes to help you take your manuscript from idea to platform to published work. And don't think that just because your subject matter is fact....[more] |
2006
| Publicizing your book is critical to its success-and with Rick Frishman and Robyn Freedman Spizman as your guides, you'll be a PR whiz in no time. In this groundbreaking third volume of the Author 101 series, they'll share their hard-won secrets, as well as testimonials from publishing insiders and information from media contacts. Whether you're going with an established house or self-publishing, you'll learn how to craft the right promotional campaign for your book-the campaign that will make y....[more] |
2005
| This new series of instructional books helps beginning writers navigate the crowded publishing marketplace. It's an all-in-one publishing curriculum for anyone who has ever wanted to turn a good idea into a bestseller. |
2005
| Insider tips from the publishing world's most knowledgeable dealmarks. |
2004
| Forget networking of the 80s and 90s, which meant handing out business cards at stale "meet-and-greets." Today's networking can hook up a potential homeowner with the right house, a lonely single with the right life partner, and a working mom with the right child-care facility for her toddler. Written by the coauthors of the national bestseller Guerrilla Publicity, Networking Magic teaches readers how to find the best: medical professionals, legal experts, financial counselors, personal care pro....[more] |
2000
| Packed with proven insights and techniques, this practical manual shows writers 100 ways to sell their books, before and after they're published. Learn a wide range of low-cost, effective marketing techniques, including networking, using the media to generate free publicity, using the internet, getting the most from conferences and festivals, and more. Each is presented in a short, easy-to-master format so that readers can target the techniques that are best suited to their needs. Additional inf....[more] |
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