Randy Martin
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Books

They Just Don't Get It! : Changing Resistance into Understanding
2005
When 'they' don't get it, what do we do? Typically, we push harder, talk louder, and insist more intensely. We assume that their not getting it is a problem with them. In truth, when they don't get it, the problem lies with us.They Just Don't Get It! is a business parable that explores this Universal Concept and provides Five Keys the reader can employ to ensure that everyone gets it.
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