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| You probably have a web site, blog, and maybe even a LinkedIn profile. But is all of this giving you exposure? Are you being called by media? And how are you doing in your search engine rankings? Social Media is either a complete waste of time… or the most important plank of a PR strategy.
This was written specifically for Authors, Consultants, Speakers and other experts who need to showcase their real-world reputation online. It describes a specific strategy, then provides step-by-step in....[more] |
2010
| Filled with the latest information on Facebook, LinkedIn, YouTube, and other key social-media sites, this all-purpose guide provides specific strategies and tactics that focus on building business. In addition to marketing and PR, this resource addresses recruiting, risk management, cost, and other key business issues. Marketing, sales, public relations, and customer-service professionals within any business will learn how to save time and develop a weekly checklist of social-media priorities, c....[more] |
2007
| Forty years, 10,000 days, 80,000 hours. Measure it any way you like, but this is about the length of a typical career. With so much life spent working, why not spend some time planning your career in an organized, strategic manner? - Are you a bit fuzzy on your career goals? - Is your work-life balance not under control? - Have you achieved some career success and are considering change -- but to what? - Do you feel unsure about networking -- and why it matters? - Are you uncomfortable discussin....[more] |
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