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2004
| A breakthrough guide to the universal principles underlying great advertisingWritten by an all-star team of international advertising professionals, this guide offers readers a lively, in-depth exploration of advertising principles as they are understood and applied by many of the world's most respected advertising experts. Each chapter features numerous illustrations, case studies and vignettes, and reproductions of print ads and TV commercial stills.Michael Newman (Palm Beach, Australia) is a ....[more] |
2007
| This book is intended to help those who have overextended themselves financially, and seek relief. The book contains numerous letters ready to use, and advice that can be used to resolve many credit/debt problems we all face in todays economy.
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2003
| Important lessons in advertising from an industry leader Saatchi & Saatchi is one of the best-known names in the advertising business. It2s a cradle of creative ideas and a global industry leader. Filled with universal lessons for advertisers and unique methodologies, Creative Leaps explores the transformational power of ideas. It offers firsthand insights into the advertising campaigns of Saatchi & Saatchi, revealing the theories behind each campaign strategy, the process behind creativity, and....[more] |
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