It wasn't that long ago when business technology was limited to a fax machine and a photocopier, but the last ten years have revolutionized the way business is done. These changes have created challenges and opportunities for every American business. In Business Technology, Michael W. Johnson explains that though large corporations have huge technology departments dedicated to solving complex problems and building new ways to market and sell their products, that today small business can compete and win, thanks to the newest advances in business technology (hardware, software, and communications). Small business can now do everything a big company can, including: Using technology to cut costs on everything from payroll to copier paper. Using social networking to acquire new customers and retain existing ones. Outsourcing technology support to save time and money. Using CRM systems to determine which customers are profitable customers and which are not. Using Integrated Business Systems to significantly improve the quality of operations. Using video conferencing to save on travel costs? and more! Most of all, what a small business needs is good advice. That?s where Michael W. Johnson and his new book Business Technology can help. In it, he outlines the opportunities the technological revolution offers and describes the technologies used by technology savvy companies to effectively operate and grow their business. And he does it in a way that anyone can understand. Business Technology is not a book for technical people. It is a book for business people who want to know how to use technology to make their business become more efficient and more profitable.