Marilyn Suttle
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Who's Your Gladys? : How to Turn Even the Most Difficult Customer into Your Biggest Fan
2009
Compelling customer service practices all your customers—even Gladys—will thank you for! Every customer-oriented business has its own Gladys—someone who demands more than most companies are able or willing to give, one who pushes front-line service representatives' buttons, one who requires a higher degree of skill to manage. One who—let's just say it—can be difficult. Yet how is it that some businesses prove able not only to satisfy their "Gladys", but turn her into one of their most loyal,....[more]
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