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2002
| The authors--cofounders of a pioneer Internet marketing firm--detail the tools and tactics employed by Sun Microsystems, Coca-Cola, and companies of any size and virtually every industry for creating, conducting, managing, and executing online auctions. 20 illustrations. |
2000
| With the dot-com revolution, an entire new breed of book--the technology/commerce title has emerged as the pioneer’s guide. Net Results has received superlative reviews (see the book’s Amazon webpage reviews as an example); the consistent theme in the comments is that the book is comprehensive; full of real-world advice; written by authorities of exceptional qualification; and has advice that is not easily outdated, reflecting an impressive understanding of and vision for web marketing issues of....[more] |
2010
| With marketing budgets stretched tight, it’s harder than ever to justify expenditures, and ensure that marketing dollars are spent in ways that get results. Marketing by the Numbers shows readers how to implement, evaluate, and utilize key analytics to maximize marketing ROI. Explaining best practices and the most useful dashboards and tools, the book equips readers with proven methods to:
• Predict, monitor, and measure the success of campaigns based in both traditional and Internet media
....[more] |
2009
| "In an age of overwhelming Internet competition, we all face the daunting challenge of understanding how to engage customers online. In Digital Engagement, online marketing pioneers Leland Harden and Bob Heyman team up to show you how to leverage search engine optimization, affiliate marketing, and all of the Web 2.0 tools you need to compete in the digital marketplace."--BOOK JACKET. |
2001
| NetResult.2 le enseñará a usar Internet para promover su empresa, capitalizar su marca online, generar contactos y vender en la Web.
Los autores de NetResult2 han demostrado que, utilizando sólidos fundamentos de negocios, una estrategia probada y una visión dinámica, se puede crear una campaña de marketing online exitosa. Este libro, escrito por tres de los pioneros del marketing probadamente redituables, desarrolladas para compañías tales como América Online, Barnes & Noble, Gillette, Br....[more] |
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