Lee B. Salz
Source: Book Signing at BEA, used by permission.

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Soar Despite Your Dodo Sales Manager
Author: Lee B. SalzLee B. Salz


The right to free speech was never meant to prohibit experts from generating income through speaking. Yet, many speakers seem to interpret "free speech" as a mandate to give away their specialized expertise for free, with exposure as their only compensation. And, exposure doesn't pay the bills. Stop Speaking For Free! The Ultimate Guide to Making Money with Webinars positions you to get paid for your expertise by delivering attendee-funded webinars. Your presentation may be virtual, but the dollars are real!
You will discover:
• The fine line between free and for-fee webinars
• Three criteria to guide you in the selection of your most saleable content … what people will readily pay to learn from you
• Three types of prospective registrants … how to engage each of them effectively and at the right time
• A specialized copywriting methodology designed to drive registrations for attendee-funded webinars
• Free and low-cost marketing strategies to creatively reach your prospects … beyond your database
• Due diligence guidelines that help you choose the right webinar back-office company for your needs
• Presentation design techniques that captivate your virtual audience
If you have been intrigued by webinars, but didn't know how to use them to generate income, Stop Speaking for Free! is for you! The time has come for you to get paid for your expertise...

Editions (1 of 1)

Soar Despite Your Dodo Sales Manager
Soar Despite Your Dodo Sales Manager
Author: Lee B. SalzLee B. Salz
Hardcover
6/15/2007
Wbusiness Books
ISBN10 : 0832950092
ISBN13 : 9780832950094

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