Laurence Vincent is an internationally recognized writer and strategist who has served some of the world’s most beloved brands. His clients have included CBS, Coca-Cola, Four Seasons Hotels, MasterCard, McAfee, Microsoft, Qualcomm, Southwest Airlines, Sony Playstation, The Home Depot, the National Football League, and vitaminwater. He currently heads up an innovative brand consulting practice that is housed within United Talent Agency, one the world’s premiere entertainment companies.

Larry’s third book, Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty, will be released in February, 2012. His first book, Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy, was released by Dearborn Trade Publishing in 2001 and was published in seven languages. He has also published a collection of poetry, Mad Man’s Creed, which debuted in 2007.

Larry began his career developing brand strategies for The Walt Disney Company. While at “the mouse” he looked after global brand building initiatives linked to new technologies and an elite portfolio of strategic partnerships. After Disney, he served in senior strategy roles at several agencies, including Siegel+Gale, Octagon, and Cabana Group, where he was a co-founder.

He earned an MBA from the Marshall School of Business at the University of Southern California. He also received his Bachelor’s degree from USC, where he attended the School of Cinema-Television.

He is most proud to be the husband of Jeanette Vincent, and to learn every day from the wisdom of his two children, Lucas and Jordan.