- Sell the Feeling deals with essential role of feelings in the selling and buying process. Very few business and sales books deal in depth with this perspective. - It spells out a specific sales process that can be used not only by salespeople, but also by advisors and service providers who don't consider themselves to be salespeople. - It's written as an entertaining, inspiring, and moving story that makes the material easy to grasp and retain. - The book is illustrated with distinctive cartoons that bring the story to life and add humor. - Many professionals are hampered by negative emotions and attitudes about selling. Sell the Feeling shows readers not only how to master their buyers' psychology, but how to master the "inner game" of selling. It inspires readers to view themselves and selling in a positive light. - Sell the Feeling is a sales book with heart.