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2004
| This is a book of refreshingly real branding tips for real companies-no think-tank jargon, no complex theories-just targeted and proven techniques for developing lasting and positive brand recognitionA true "how-to" book written with in-the-trenches business and marketing people in mind.Today's business needs a book like this, packed with tips for maximising limited resources and enlisting customers and other constituents as "brand ambassadors". |
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