You've got a good product or service. All you need now is to get the word out effectively. Right?

Well, it's not so easy. You have to get your customers' attention and break through your competitors' hype. Now you can—and for a lot less than you migh imagine.

High-Impact Marketing on a Low-Impact Budget is chock-full of practical, effective, and inexpensive techniques for reaching your customers. It will show you how to:
• Develop a money-making marketing action plan
• Present and reinforce your message again and again
• Get valuable free exposure in the news media
• Position your product or service against the competition
• Build and maintain your own site on the World Wide Web
• And capitalize on many more innovative, cost-effective tactics

Written by low-cost-marketing experts, this book will help you transform your business into a money-making machine.