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Get Content Get Customers : Turn Prospects into Buyers with Content Marketing
Connect to customers withcompelling content!The rules of marketing have changed. Instead of loud claims of product superiority,what customers really want is valuable content that will improve their lives.Get ContentGet Customersexplains how to develop compelling content and seamlessly deliver it tocustomerswithout interrupting their lives.It's the new way of marketing, and it's theonly way to build a loyal, engaged customer base."Pulizzi and Barrett have taken integrated marketing communicationsto the next level. . . . Every marketer, large or small, can use thistext to build better ongoing customer relationships." Don Schultz, Professor Emeritus-in-Service, Integrated MarketingCommunication, Northwestern University"Deftly navigating the worlds of PR, advertising and marketing,Joe and Newt prove that the real secret to great marketing is nota brilliant tagline, but creating compelling and useful content." Rohit Bhargava, Senior Vice President of Digital Marketing, Ogilvy 360Digital Influence, and author ofPersonality Not Included"Get Content Get Customersprovides a play-by-play for any marketerwho is serious about breaking away from the pack." Greg Verdino, Chief Strategy Officer, Crayon, LLC
Editions (2 of 2)
Get Content Get Customers: Turn Prospects Into Buyers with Content Marketing
Paperback
4/29/2009
Mcgraw Hill Book Co
ISBN10 : 0071625747
ISBN13 : 9780071625746
Get Content Get Customers Get Content Get Customers: Turn Prospects Into Buyers with Content Marketing Turn Prospects Into Buyers with Content Marketi
E-Book (Open Ebook)
4/1/2009
McGraw-Hill
ISBN13 : 9780071628822
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