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2009
| Connect to customers withcompelling content!The rules of marketing have changed. Instead of loud claims of product superiority,what customers really want is valuable content that will improve their lives.Get ContentGet Customersexplains how to develop compelling content and seamlessly deliver it tocustomerswithout interrupting their lives.It's the new way of marketing, and it's theonly way to build a loyal, engaged customer base."Pulizzi and Barrett have taken integrated marketing communications....[more] |
2008
| To Succeed Today Marketers Must Create Content that Connects with their Customers. You know that prospective buyers will have done serious homework before they contact you. This presents a great opportunity if you take an enlightened approach to these newly-empowered buyers. Your company is empowered, too. Web technology now enables you to talk with consumers in more and different ways than had ever been possible. Educate them about your industry, about possible solution choices, about best prac....[more] |
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