Judith Sherven, PhD and Jim Sniechowski, PhD are a husband and wife psychology team and the best selling authors of 6 books, including their latest - #1 best seller The Heart of Marketing: Love Your Customers and They Will Love You Back (Morgan James Publishing, May 2009).

They’ve been marketing online for five years and are best known as the leading voice for soft sell marketing, producing the only Internet marketing conference for the soft sell community which they call “Bridging Heart and Marketing.”

Their Soft Sell Marketers Association is an international hub for Soft Sell training and support.
They also provide their popular course, Soft Topic Copywriting Secrets. And they developed the only course for the true entry level Internet marketer - First Step Internet Marketing.

In the realm of success-building, their program ”Overcoming the Fear of Being Fabulous” continually wins triumphant testimonials from around the world.

They’ve consulted to, provided training for or keynoted for hundreds of corporations and organizations including: The Walt Disney Company, New York State Nurses Association, Marshfield Cancer Center, Pepperdine College School of Business, Catholic Charities, Universal Studios, Society of American Florists, Pittsburg State University, Graham & James Law Firm, and the W.K. Kellogg Foundation.

As guest experts they've been on over 2100 television and radio shows including Oprah, The View, 48 Hours, CNN, and Canada AM.

They’ve written for or been interviewed by hundreds of publications including the Los Angeles Times, Chicago Tribune, USA Today, the Boston Globe, Wall Street Journal, San Francisco Chronicle, Reason, Cosmo, O, Essence, Bridal Guide, Men’s Health, Redbook, Ladies Home Journal, Playboy, Women’s Day, Black Men, Family Circle, Parents, Brides, Today’s Black Woman, and Best Life.