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1998
| An inside look at one of the greatest business stories of our day: Lou Gerstner's dramatic transformation of IBM from a dying company into a nimble giant When Lou Gerstner took the helm at IBM in 1993, the company was headed toward bankruptcy. Six years later Big Blue was back and better than ever: its stock at an all-time high; its coffers filled with cash; and its market capitalization a healthy169 billion. How did Gerstner do it? With unprecedented access to current and former IBM employees, ....[more] |
2010
| For more than 30 years, Hank cardello was an executive and adviser to some of the largest food and beverage corporations in the world. For more than 30 years, he watched as corporate profits-and America's waistlines-ballooned; fattening consumers meant fattening profits. Now, in this fascinating and timely book, Cardello offers a behind-the secenes look at the business of food, providing an insider's account of food company practices, failed government regulations, and misleading media coverage ....[more] |
2008
| It was his job to keep you eating. It was his job to keep you drinking. It was his job to keep you buying. Unfortunately for you, he was good at it.For more than thirty years, Hank Cardello was an executive and adviser to some of the largest food and beverage corporations in the world. For more than thirty years, he watched as corporate profits-and America's waistlines-ballooned: fattening consumers meant fattening profits. Now, in this fascinating and timely book, Cardello offers a behind-the-s....[more] |
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