Blog Overview
05/21/12 - 02:27 PM
I really like this video The art of turning heads... from Cooei, an Australian company founded by sisters Cassandra @castrevitt and Brooke @brooketrevitt. The video focuses on the problems faced by Cooei's buyer personas (pain from high heels) and uses...
05/15/12 - 09:52 AM
"Don't do that, it's too risky." In business, people spend a great deal of time and money evaluating risk. It's one of those things they teach in MBA school. But are we looking at risk in the right way? According...
05/08/12 - 01:26 PM
On the global speaking circuit, I frequently get pushback from audience members who work in highly regulated industries. They claim, erroneously, that laws like HIPAA and regulations like those from the SEC and the FDA forbid them from creating valuable...
05/06/12 - 06:12 PM
UPDATE - May 9, 2012 - Alison from @Acura_Insider commented (the 22nd comment down). Please be sure to read her explanation about what happened as you consider this story. +++++++++++++++++++++++ This afternoon, Renee tweeted me from the New Orleans Jazz...
05/05/12 - 08:54 AM
Today when I checked out the Google News headlines as I do several times a day, I noticed a new feature. Now, for each breaking story covered, there is a button called See realtime coverage. Clicking the button brings you...
05/03/12 - 11:19 AM
Back in the day, the only way to easily communicate with your public was to use mainstream media and analysts as your mouthpieces. So the public relations department and the agencies they employed spent a great deal of effort convincing...
05/02/12 - 06:20 AM
On April 6, 2010 after a two year fight Amanda Palmer finally freed herself from her record deal with Roadrunner Records. For the seven years prior to her label divorce, anything she had written and recorded (either solo or with...
04/30/12 - 03:04 AM
My blog posts always seem to be long. Sometimes as much as 500 words (or more). I find it difficult to say something in just a few words. But we're all busy with so many things demanding our attention. When...
04/24/12 - 08:14 AM
Last month I wrote a post called Tough love for marketing and PR job seekers. In it I challenged you to prove you are a great marketer by showing, not telling. I said that you need to create content that...
04/20/12 - 08:19 AM
This week "Marley," the new Bob Marley documentary hits the screens in many countries. Naturally, the official U.S. release date is 4/20. The film is terrific and I have a small role in finally telling the reggae legend’s story on...
04/19/12 - 05:16 PM
open cycle, the new project from Gerard Vroomen, officially launches today. Back in 2006 when I was looking for interesting examples of companies for inclusion in the first edition of The New Rules of Marketing and PR (now in its...
04/16/12 - 08:54 PM
I'm presenting at the LinkedIn #B2BConnect 2012 event today - April 17, 2012 - in Mumbai, India. A few weeks ago as I was preparing my talk, I asked my friends at HubSpot if they had any data on the...
04/12/12 - 10:20 AM
For the past several years, I've written and spoken extensively about the idea of real-time marketing & PR, the subject of my Wall Street Journal bestseller, now published in eight languages. The biggest challenge of implementing real-time is one of...
04/10/12 - 02:46 AM
I've talked before about why I love Instagram. Instagram is a photo sharing application that makes it easy and fun to manipulate a photo with various filters and turn it into instant art. Then with a few clicks, you can...
04/09/12 - 12:44 PM
Over the years, I've read countless corporate blogs, seen a bunch of videos, and watched tons of Twitter feeds that look as if the PR pros or Marketing geniuses have gotten their grubby little hands into the mix. The language...
04/04/12 - 10:08 AM
According to Nielsen, the average American spends 158 hours each month watching television(!!). That's 1,896 hours - 79 full days - per year in front of the boob tube. In a typical working lifetime from age 20 to age 65,...
04/02/12 - 09:07 AM
Every salesperson loves leads. And in most B2B companies marketing people spend lots of effort providing them. But too often, especially in B2B sales, there’s an artificial demarcation between the role of sales and that of marketing. Consider the tradeshow:...
03/28/12 - 03:33 AM
Last June, Harry Potter author J.K. Rowling launched Pottermore, a fan site that was initially launched as a private beta. I wrote about it here Pottermore, Apple and "the secret will soon be revealed" form of real-time marketing. I managed...
03/27/12 - 12:56 PM
In the past year and a half I have lost 40 pounds. But losing 40 pounds actually took two decades because that's how long I was paying attention to the wrong measurement and failing. When I measured just on my...
03/23/12 - 04:12 AM
Here in the U.S., if you’re plugged into real-time news, you can't avoid hearing about the Etch a Sketch brouhaha. An aide to Republican candidate Mitt Romney said in an interview that the candidate could reset his campaign after he...
03/21/12 - 10:00 AM
Freek Janssen writing for Lewis PR in a blog post Why Real-Time Journalism Requires Newsjacking provides us with a terrific expansion on the ideas in my Newsjacking book. Freek writes: "Reporters are constantly looking for context and insights for their...
03/19/12 - 10:59 AM
Late last week, Obama for America (President Obama's reelection operation) released a 17-minute film called The Road We've Traveled. It's interesting timing for this content marketing effort because the Republican challengers for the nomination are locked into a protracted battle...
03/16/12 - 09:31 AM
I delivered a keynote presentation at The NAMM Show on January 20, 2012 in Anaheim, CA. The NAMM Show is one of the largest music product trade shows in the world, founded in 1901 My interactive presentation to 1,287 audience...
03/14/12 - 06:16 AM
The Encyclopaedia Britannica, the oldest English-language encyclopaedia still in production, was first produced in Scotland in 1768. The company announced it is going completely digital. If you want to pick up your very own copy, the final 2010 print set...
03/12/12 - 10:07 AM
Are you a marketer or PR pro looking for a job? Prepare for a reality check. What happens if I Google the name on your resume and the most recent company you worked for? When I am asked to vet...
03/07/12 - 09:22 AM
I'm a big Neil deGrasse Tyson fanboy. Partly that's because I'm an Apollo moon mission geek and collect artifacts from the Apollo program. (Pretty geeky, right?) But mostly, I'm a fan because Dr. Tyson is such an awesome communicator. When...
03/06/12 - 01:57 PM
This afternoon, Tuesday March 6, 2012, President Obama held his first solo news conference from the White House since October 6, 2011. President Obama and his advisors' choice to answer journalists' questions on Super Tuesday, when voters in ten U.S....
03/05/12 - 01:13 PM
Yesterday I was a guest of Boeing Commercial Airplanes on a preview tour of the brand new Boeing 787 Dreamliner. The 787 test aircraft was at Boston's Logan Airport because it is scheduled to be the first US airport with...
03/02/12 - 08:48 AM
My friends over at UrgentGenius have just kicked off the second annual Newsjacking competition and you are invited to enter. But you've got to act fast because the contest starts today and you only have this weekend to create something...
02/29/12 - 08:56 AM
Wikipedia is among the top ten most visited sites on the Web. When there is a Wikipedia article on a topic that you search on, I'm sure you’ve noticed that article usually appears as one of the top few results,...
02/27/12 - 03:55 AM
My friends over at Urgent Genius released a terrific little application last night during the Academy Awards called The Artistifier. The Artistifier allows you to turn any YouTube video into an "award-winning" silent movie in the style the Oscar-winning film...
02/26/12 - 10:16 AM
Last night I had dinner at my friend Brian Halligan's place. Brian is CEO of HubSpot and my co-author on our book Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History....
02/23/12 - 08:16 AM
Here's a new book you can get on your Kindle: Linsanity: The Improbable Rise of Jeremy Lin What?! Jeremy Lin has been the hottest sports story for less than two weeks and there's already books about him? Welcome to the...
02/20/12 - 08:57 AM
When you provide superior service, people talk about you online and that drives new business. I caught up with my good friend Doug Weil recently. We used to work together in Tokyo in the 1990s. Like me, Doug moved back...
02/17/12 - 09:01 AM
My friend Gerard Vroomen, who lives in Amsterdam and flies KLM frequently, alerts us to KLM Meet and Seat. Gerard (who tweets at @gerardvroomen and has an excellent blog) is a co-founder of Cervelo, the premier high end racing bike...
02/14/12 - 08:51 AM
Back in 2007, I enthusiastically gushed about the GoPro digital camera, which I had purchased to take photos and videos while surfing. I was a very early adopter (the product had only been out a month or so). Here is...
02/10/12 - 10:26 AM
Back in May, 2010 when Boeing embarked on a fledgling brand journalism program, I interviewed Todd Blecher, Communications Director, for a blog post I titled The Plane Truth: Brand journalism and the new Boeing site. Since then, I've been using...
02/05/12 - 10:20 AM
I frequently hear from people that their buyers are not on the Web. This myth is used an excuse not to create a valuable Web site and to avoid creating content. Sorry to deliver a reality check, but the truth...
01/31/12 - 05:17 AM
Perhaps you've seen the video Lego Man in Space that’s gone around recently. It's an interesting time-lapse sequence of a ride on a weather balloon and has generated two million views in five days. Whenever there is a new technology...
01/27/12 - 03:11 PM
As I evaluate Web marketing such as blogs and websites, one thing I look for is evidence of both left-brain and right-brain thinking in the creation of the content. This obsession might seem trivial, but I guess my right-brain outlook...