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2009
| How can you make any sense of today’s dizzying ways to communicate … the media, the online world and things like social media? What has real value, what’s merely a passing trend?
Actor Rainn Wilson from NBC’s “The Office” sums up the value of the new book by David E. Henderson — “Making News in the Digital Era“ — when he says:
“Henderson gets it. He knows the online media world and has interesting things to say. Besides, he’s the dude who got me on Twitter.”
Wilson turned to Henderson e....[more] |
2006
| An insider's look at today's changing news media with practical tips for more effective communications. |
2003
| THE MEDIA SAVVY LEADER profiles some of today's most recognized executives who know the competitive importance of personally taking charge of communicating the vision, brand, and reputation of their organizations-and their own value, as leaders. In THE MEDIA SAVVY LEADER, David Henderson reveals how to shape information, deliver messages, and enhance brand recognition in the changing media landscape and the online digital revolution.In the Internet age, executives have to learn how to shape inf....[more] |

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