DAVID E. HENDERSON is an accomplished writer, communications strategist, consultant, speaker and Emmy Award-winning former CBS News correspondent.
He is a partner in The News Group Net, strategic communications and corporate journalism advisors, in Washington, Dallas and Austin. With extensive credentials in the field of strategic and crisis communications, image and reputation management and media outreach, he works with clients to create and strengthen original online content, deepen engagement through online communities and develop new business models for the digital era.
His most recent book is “Making News in the Digital Era,” published in September 2009. The book is an in-depth look at marketing and visibility opportunities and helps readers to navigate and make sense of the fluid and complex online media environment. David is also author of “Making News: A Straight-Shooting Guide to Media Relations.”
David has represented BBC News, Learjet, ICB Kuwait and numerous other leading corporations and organizations. Additionally, he has consulted for public relations organizations on the changing mainstream and dynamic new-media online environments in the U.S. and Europe.
Among his many achievements, David directed public affairs and media advocacy in support of litigation before federal courts and the United States Supreme Court on behalf of Kuwaiti detainees being held at Guantanamo, working together with the Kuwaiti government and a team of Washington attorneys. The accomplishments, against all odds at the time, helped to make Guantanamo an international human rights issue.
A veteran Washington-based communications advisor, David served as senior vice president at Edelman Worldwide in the nation’s capital where he led the corporate brand and reputation management group and advised major clients including CSX Transportation, BF Goodrich and Bombardier.
In his role as vice president of global marketing and communications at Gulfstream Aerospace, he favorably repositioned the company’s brand image to become the hallmark of corporate aviation, resulting in unprecedented 400 percent sales growth.
David, a native of the Washington, DC, area, has lived and worked in New York, Tokyo, London and Hong Kong. He has consulted for clients around the world on reputation management, crisis, and competitive leadership challenges. He advises companies and organizations on digital online strategies and methods for achieving greater impact through comprehensive strategic communications approaches.
David has appeared on nearly every major media organization in the world, including CBS Evening News, CBS Morning News, NBC Nightly News, The Today Show, BBC News, Mutual Radio, Westwood One Radio, National Public Radio, The Voice of America, The Washington Post, The Los Angeles Times, Associated Press, The Times of London … and on and on.
Among many distinctions, he was awarded an Emmy Award for outstanding investigative reporting on CBS News, and a Platinum Record for marketing and promotion of the historic Three Tenors Concert in Rome.
A blogger since 2003 and online publisher since 1999, David is co-founder and publisher of BoomerCafé™ – the Internet’s oldest and most popular online creative writing project for baby boomers with active lifestyles. His personal blog – DavidHenderson.com – focuses on trends in the fields of communications, brand management and the media.
He regularly lectures at communications and media relations workshops in the U.S. and Europe, and is an adjunct professor in communications at the University of Virginia.
Onine: http://www.davidhenderson.com |