Cliff has 35 years experience in sales, marketing and management – the past 20 of which have focused on consultancy and training.

He has worked with a broad cross-section of professional services and commercial organisations. His experience is supported by considerable theoretical understanding of sales marketing management and leadership.

He holds an MBA (dissertation in Strategic Marketing) and, in 1994, completed his doctorate with a thesis that studied "The behavioural characteristics of consistently successful 'dealmakers'". This study involved a high proportion of people working at a strategic level of selling.

Cliff is co-author of Creating New Clients and one of the collaborators of Managing Key Clients. He has written many articles for specialist business journals and is recognised as an accomplished conference speaker.

Through his own organisation, Cliff Ferguson Associates, he works with Partners, Directors and senior managers offering leadership and executive coaching as well as presentation consultancy and skills development.