bull; Ed Koch is the ultimate product of successful buzz. He was a political unknown who rose to the top, becoming not only one of New York's most popular mayors, but an iconic national political figure. bull; NewsMax is planning an extensive campaign in support of the book. They will promote it heavily in their email newsletters which go out to 1 million recipients, and feature it in their monthly print magazine (circ.1 million readers) and in promotions on the NewsMax.com website which has 2.5 million unique visitors per month. bull; Koch continues to be a major player on the American political scene. His columns appear in The New York Press and NewsMax, and he is a weekly guest on NY1. In 2004, despite being a lifelong Democrat, he was a featured speaker at the Republican National Convention. bull; Tells readers the savviest ways to: AElig; turn mistakes into opportunities AElig; define their image AElig; withstand public scrutiny AElig; work the media AElig; gain an adoring audience AElig; handle both the triumphs and the pitfalls of being in the public eye AElig; and much more. bull; Publicity efforts will include a national morning radio drive-time campaign, broadcast interviews, NYC publicity and book signings as well as media tie-ins with Koch's speaking engagements. bull; Comparable Titles: Brag!: The Art of Tooting Your Own Horn without Blowing It (0446692786,