Chris Brogan
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Books

Trust Agents : Using the Web to Build Influence, Improve Reputation, and Earn Trust
2009
How to tap the power of social software and networks to build your business In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits. Today's online influencers are web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. The book shows how people use online social tools to build networks o....[more]
Social Media 101 : Tactics and Tips to Develop Your Business Online
2010
100 ways to tap into social media for a more profitable business In The Social Media 100, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media. You'll learn how to cultivate profitable onlin....[more]
The Zen of Social Media Marketing : An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
2010
Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you’re using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services.But social media marketing isn’t like traditional marketing-and treating it that way only leads to frustration. Let Shama Hyder Kab....[more]
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