Charles Decker
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Books

Beans : Four Principles for Running a Business in Good Times or Bad
2001
Beans is the story of The El Espresso, a legend in its own time in Seattle and a coffee company that has prospered by intentionally staying small, inspiring fanatical customer loyalty in the process. Told over the span of a single day, it follows The El's founder, Jack Hartman, through a business crisis that will challenge him and make him clear on why he does what he does. Unsure of whether he has lost the passion needed to sustain his business, Jack hires a consultant who flies to Seattle to "....[more]
Lessons from the Hive : The Buzz on Surviving and Thriving in an Ever-Changing Workplace
2004
Based on the true story of a candle-making company in New England, Lessons from the Hive is actually a fictionalized look inside an organization, Bee Natural, Inc., as it deals with inevitable changes after its purchase by a consumer-products conglome
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