Author Resume

                                                              Ali Pervez

 

Summary

 

Author, marketing professional. Over twenty years of hands-on experience, including five years in international business, designing, developing and implementing marketing and strategic growth initiatives. Successful track record in developing new product and markets. Demonstrated ability to improve sales through sound market analysis and implementation. Special expertise in the Biotech and Medical Marketing.

 

       Professional Experience

 

Black Belt Marketing                                                                                      2009-Present.

 

• Founder of Black Belt Marketing. Marketing training & Consulting company

 

Abbott Laboratories Inc.             $26bn Pharmaceutical                                2006-2009

FreeStyle Brand Manager

 

      Hired to launch CoPilot™ Health Management Systems software. Developed, and wrote the complete product launch package, trained the U.S. commercial team, at the National Sales Meeting. Awarded several recognitions for my efforts, including a Vice President award for outstanding contribution in marketing.

 

      Managed the FreeStyle® budget for $21MM. Insured that all expenditures and investment goals were met.

 

      Developed medical marketing collateral that was used by the Abbott Diabetes Care U.S. sales force. Awarded a Vice President award for outstanding contribution in marketing for a medical marketing pce that I developed that grew market share.

 

      Appointed as a Member of the Abbott Diabetes Care Medical Educator Advisory Board, assisting in evaluating trends and technologies in Blood Glucose Monitoring.

 

 

Bio-Rad Laboratories Inc.           $1bn Life Science Company                           2001-2006

Senior Product Manager

 

      Hired to launch Bio-Rad’s flagship Bioinformatics software. Developed, and wrote the complete product launch package, trained the world wide sales team. The Product was successfully launched within in four months of me being hired, at the National Sales Meeting. Traveled to all of Bio-Rad’s global subsidiaries and gave product training.

 

      Successfully developed and launched four other products that have gone on to become key revenue contributors for the Protein Function Division, including, Bio-Plex Software 4.0, Microplate Readers, and Mad Cow Testing Software.

 

      Managed the Microplate product line, a $10mn business. Maintained profitability and growth in a mature market.

 

      Was submitted for product manager of the year award.

 

 

 

 

Affymetrix Inc.                             $350mn Biotechnology Company                  1999-2001

Product Manager / Marketing Director

 

Appointed as the Marketing Director for a start up Biotechnology Company. I was part of the executive team. Established and managed the complete marketing infrastructure. Developed and managed all client relationships with major Biotech and global Pharmaceutical companies. Part of the team that sold the company to Affymetrix. Post acquisition managed Affymetrix launch into ecommerce – NetAffx, an online resource for users of Affymetrix technology, empowering scientist to efficiently correlate experimental array data with public and proprietary databases.

 

 

Robert Half International Inc.     $2.6bn Global Services Company                  1998-1999

Division Director

 

Set up and managed the Oakland office for Robert Half Management Resources. Took the division to profitability with three months. Managed a staff of three account executives. Maintained full P&L responsibility. Sold financial services products to East Bay companies.

 

International Paper                      $25bn Global Paper Manufacturer               1996-1998

Marketing & Business Development Manager

 

Reported directly to the CEO the $100mn Agricultural subsidiary of International Paper- Calpine  Containers . Was hired to provide strategic marketing direction.

 

 

Marketing & Sales Solutions Ltd. London U.K.                                                  1994-1996

President

 

Set up and established my own marketing consulting firm. Focused on international business development. Successfully completed numerous marketing projects in both Europe & the Middle East:

 

Sonoco Products Company          $3.0bn Global  Manufacturing Company      1986-1994

                                                                                                                          

           

      Performed basic market research, analysis, competitor analysis, financial pro-forma’s

( NPV, IRR, ). 

      Promoted to the U.S. corporate office to do market analysis of emerging markets.

      Successfully launched two products ahead of schedule and within budget in the U.S. and

 

Education

 

MBA               University of Manchester U.K., Distinction in Marketing

                        Entrepreneurship Project – Harvard

MS                   Biochemistry, University of London, U.K.

BS                    Chemistry, University of Manchester, U.K.